Resume
SUSAN V. NIELSEN
1 Pickwick Hill Drive
Huntington Station, New York 11746
(631) 921-6630
suenwrite.com linkedin.com/in/susanvnielsen suenwrite@gmail.com
CAREER SUMMARY
A wide range of marketing and communications experience, underscored by results-oriented copywriting and creative strategy, for direct marketing, public relations, corporate communications, advertising, publishing, and multi-channel efforts.
Sutherland Building Group, Hauppauge, New York, April 2012-present
Marketing Manager
Originated this role for four construction-related companies and continue to manage all aspects of marcom. Highlights:
- Initiated and produced direct mail campaigns that resulted in millions of dollars in gross sales.
- Managed all details of two fundraising golf outings.
- Created responsive design websites and continually update Google My Business and other online entities to support SEO rankings and various campaigns.
- Created and produced a variety of more sophisticated and multi-channel collateral.
Publishers Clearing House, Port Washington, New York, October 1997-November 2011
Creative Group Head/Copywriter - through June 2011 & Marketing Analyst - part-time temp July-Nov. 2011
Generated new revenue and future customer value for this nationally known sweepstakes enterprise by creating successful test packages and components, as well as revitalizing existing packages.
- Created many test campaigns that performed above-plan and were mimicked for wider release.
- Produced mailings for general consumer, targeted marketing efforts, and new business initiatives.
Howard Blankman Incorporated, Jericho, New York, July 1993-October 1997
Vice President
Managed a wide variety of accounts for Long Island’s then-largest public relations firm, including:
banking, medical services, law, cable TV, hospitality, business advisory, online services, non-profits.
- Devised public relations and marketing communications campaigns.
- Expanded services to existing clientele and developed new business.
- Created the site map and content for the firm’s website.
COMPUTER KNOWLEDGE
Microsoft Office, Adobe Suite, Social Media
EDUCATION
Social Media Marketing Boot Camp – Presented by National Seminars Training
Introduction to Social Media – Presented online by mediabistro.com
Masters’ Series in Direct Marketing – Presented by the Direct Marketing Club of New York and conducted by New York University professors.
New York Institute of Technology, Old Westbury, New York – M.A., Communication Arts
State University of New York College at New Paltz – B.A., English/Journalism
Intern/reporter with The Legislative Gazette, which covers the New York State Legislature
REFERENCES available upon request.
PORTFOLIO samples at suenwrite.com