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Resume

 

SUSAN V. NIELSEN
1 Pickwick Hill Drive
Huntington Station, New York 11746
(631) 921-6630

suenwrite.com  linkedin.com/in/susanvnielsen  suenwrite@gmail.com 


CAREER SUMMARY   

A wide range of marketing and communications experience, underscored by results-oriented copywriting and creative strategy, for direct marketing, public relations, corporate communications, advertising, publishing, and multi-channel efforts.


Sutherland Building Group, Hauppauge, New York, April 2012-present 

Marketing Manager

Originated this role for four construction-related companies and continue to manage all aspects of marcom. Highlights: 

  • Initiated and produced direct mail campaigns that resulted in millions of dollars in gross sales.
  • Managed all details of two fundraising golf outings.
  • Created responsive design websites and continually update Google My Business and other online entities to support SEO rankings and various campaigns.
  • Created and produced a variety of more sophisticated and multi-channel collateral.


Publishers Clearing House, Port Washington, New York, October 1997-November 2011 

Creative Group Head/Copywriter - through June 2011 & Marketing Analyst - part-time temp July-Nov. 2011

Generated new revenue and future customer value for this nationally known sweepstakes enterprise by creating successful test packages and components, as well as revitalizing existing packages.

  • Created many test campaigns that performed above-plan and were mimicked for wider release.
  • Produced mailings for general consumer, targeted marketing efforts, and new business initiatives.


Howard Blankman Incorporated, Jericho, New York, July 1993-October 1997
Vice President
Managed a wide variety of accounts for Long Island’s then-largest public relations firm, including:
banking, medical services, law, cable TV, hospitality, business advisory, online services, non-profits.

  • Devised public relations and marketing communications campaigns.
  • Expanded services to existing clientele and developed new business.
  • Created the site map and content for the firm’s website.


 COMPUTER KNOWLEDGE
Microsoft Office, Adobe Suite, Social Media


EDUCATION

Social Media Marketing Boot Camp – Presented by National Seminars Training
Introduction to Social Media – Presented online by mediabistro.com
Masters’ Series in Direct Marketing – Presented by the Direct Marketing Club of New York and conducted by New York University professors.
New York Institute of Technology, Old Westbury, New York – M.A., Communication Arts
State University of New York College at New Paltz – B.A., English/Journalism
Intern/reporter with The Legislative Gazette, which covers the New York State Legislature


REFERENCES available upon request.
PORTFOLIO samples at suenwrite.com