DIGITAL response - campaign TO ARCHITECTS
pitch letter
This PITCH LETTER was first in a series of four weekly mailings, each highlighting the solution to a key pain point through copy and a related tactile insert.
The result: Meetings with traditionally hard-to-reach architects and a $1M contract for a project in Nassau County, NY.
A second campaign to contractors yielded over $300K in sales.
DIRECT MAIL SWEEPSTAKES MAILINGS
direct mail sweepstakes package for charity organization
Direct mail sweepstakes mailing for a foster children's charity.
Created the concept and designed this package, which connected the sweepstakes to a key aspect of the life of a foster child. Submitted comp shown. The result: Response was 8% "paid" above plan.
publishers clearing house sweepstakes package - nontraditional format
Greeting card sweepstakes mailing - a marked departure for PCH.
Created this greeting card premise, which was the first to move away
from the traditional official correspondence-type packages that PCH had used for many years. The result: The greeting card approach exceeded
all expectations for response at a +16 above plan and was rolled out numerous times in various iterations.