DIGITAL MARKETING - COMMUNITY CARE INTERACTIVE NEWSLETTER
MULTI-FORMAT AND MULTI-CONSTITUENT outreach
The NEWSLETTER serves both internal and external audiences and is produced as both a flat and interactive PDF with hyperlinks and video.
Click the image to link to the interactive version.
social media MARKETING - community service focus
blog on how to stay safe on campus
BLOG includes shareable PDF POSTER.
+ social media postings
Relevant posts included POSTER link.
+ value-add document
Shareable POSTER includes quick, memorable safety tips.
websites - quickly communicating KEY DIFFERENTIATORs
community care cdpap program
Statewide home health services agency.
The challenge: Prompting interest in a highly competitive market by clearly communicating the criteria of a difficult-to-understand NYS-funded program and the benefits of procuring those services through
Community Care. https://www.communitycarecdpap.com
central insurance agency
Nationwide specialty insurance brokerage.
The challenge: Positioning the true value of relationship
and sector expertise over price. Features a long-form overview video
on the home page that was also edited for sector-specific use.
wj northridge construction corp.
General contractor serving the NY metro area.
The challenge: Shifting focus to private vs. public, bid-driven
prospecting in a highly competitive market. A key element:
Project-specific examples of "Northridge Know-How."
Features a short-form overview video in the header.
liberty doorworks, inc.
Commercial door supplier also offering custom fabrication.
The challenge: Creating an optimal UX among the breadth
of products and services the company offers.
hi-Lume corporation
Commercial carpentry company serving the NY Metro area.
The challenge: Touting the benefits of quality workmanship and depth
of experience in a highly competitive, bid-driven market. Features
a short-form overview video in the header.