Devised the concept for this ad, which promoted an ad/pr agency's digital printing capabilities.
PUBLIC RELATIONS/SPECIAL EVENTS
Joan Rivers' WOR Radio Show
This uniquely angled pitch letter garnered an appearance by two plastic surgeons on her show.
Managed all aspects of this event, which also served as a fundraiser for a Long Island STEM School.
Planned all aspects of this outreach event, which resulted in over $3MM in projects over two years.
Publishers Clearing House "Triple The Prizes" Offline/Online Campaign
Came up with the contest premise for this prospecting effort, which used a postcard to prompt recipients to go online to a specific URL. Sample includes postcard and pch.com landing page.
Created the concept and execution for this targeted mailing, which contained an actual packet of pain reliever.
Created the concept and execution for this mailing to lumber yards, which was aimed at generating new customers and increasing revenue among present customers.
Publishers Clearing House "Repossessed" Direct Mail Campaign
Writer for the creative team behind this successful test package.
Publishers Clearing House Greeting Card Campaign
Conceived of this breakthrough concept, a departure from official-looking PCH mail packages, which was rolled out numerous times.
W.J. Northridge Construction Corporation Corporate Brochure
Devised the format and layout of this perfect-bound brochure for optimum viewing offline and online.
Created this video slideshow to provide a quick overview of this general contractor's projects and points of differentiation. Used on the company website's home page.
Selected the responsive design format and created the content, including the home page intro. video, and directed photo shoots of completed projects.
Selected the responsive design format, created the content, and directed photo shoots.