image2

Portfolio

 

ADVERTISING
Hi-Lume Corporation
Created an event journal ad to highlight the charity's core mission.

Howard Blankman Incorporated

Devised the concept for this ad, which promoted an ad/pr agency's digital printing capabilities.


PUBLIC RELATIONS/SPECIAL EVENTS
Joan Rivers' WOR Radio Show
This uniquely angled pitch letter garnered an appearance by two plastic surgeons on her show.


Hi-Lume Corporation 50th Anniversary Golf Outing

Managed all aspects of this event, which also served as a fundraiser for a Long Island STEM School.


Hi-Lume Corporation Schools' Facilities Managers' Luncheon

Planned all aspects of this outreach event, which resulted in over $3MM in projects over two years.


MULTI-CHANNEL
Publishers Clearing House "Triple The Prizes" Offline/Online Campaign
Came up with the contest premise for this prospecting effort, which used a postcard to prompt recipients to go online to a specific URL. Sample includes postcard and pch.com landing page.


DIRECT MARKETING

 Advil Campaign to Architects

Created the concept and execution for this targeted mailing, which contained an actual packet of pain reliever.


Metro Interior Distributors Inc. Raffle Ticket Campaign

Created the concept and execution for this mailing to lumber yards, which was aimed at generating new customers and increasing revenue among present customers.


Publishers Clearing House "Repossessed" Direct Mail Campaign
Writer for the creative team behind this successful test package.


Publishers Clearing House Greeting Card Campaign
Conceived of this breakthrough concept, a departure from official-looking PCH mail packages, which was rolled out numerous times.


PRINT PUBLISHING

W.J. Northridge Construction Corporation Corporate Brochure
Devised the format and layout of this perfect-bound brochure for optimum viewing offline and online.


CORPORATE COMMUNICATIONS

W.J. Northridge Construction Corp. Corporate Video

Created this video slideshow to provide a quick overview of this general contractor's projects and points of differentiation. Used on the company website's home page.


Hi-Lume Corporation Website

Selected the responsive design format and created the content, including the home page intro. video, and directed photo shoots of completed projects.


Liberty Doorworks, Inc. Website

Selected the responsive design format, created the content, and directed photo shoots.